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ROOT 23
Project type
Logo | Branding System | Brand Assets | Packaging | Website
Awards and Recognition
Bronze, Indigo Awards | 2024
Honorable Mention, Graphis New Talent | 2024
National Student Show Portfolio | 2024
Process & Project
The goal of this project was to create a branding system for
an organic cocktail mixer company called ROOT 23.
Concept
For this brand, I wanted to focus on the organic ingredients that ROOT 23 uses while keeping it fun and energetic. I was inspired by the use of numbers in the Art Deco movement. The way they interlock and fit very nicely together has always fascinated me, so I was excited to get to experiment with it for myself on the logo.
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